Journal

Giving Tuesday supporting Crisis

Giving Tuesday supporting Crisis

GIVING TUESDAY 💟🌈The antidote to Black Friday! FUNDRAISING THROUGH FASHION Supporting @Crisisuk this week! Starting today #givingtuesday we are fun...

Emma's Black Friday Sustainable Gift Guide

A small non-exhaustive list ( I ran out of time) of stores and people I have personally bought from either with sustainability credentials or an et...

Smalls is your best Green fashion brand, fact!

We are proud to announce we have won GOLD at "The Green Awards" City Kids London Magazine! Read the full City kids article here: "When launchin...

Woolly Vest Week 2023! Help us spread the love – and some warmth 💕

On the 20th February it will be our ninth annual Woolly Vest Week, spreading the love to our customers. We all know that this winter is proving v...

Rachel Riley x Smalls

Our cutest collaboration to date, Rachel Riley x Smalls Merino is a collection of 100% ultra-fine Merino wool for babies and children WHO IS RACH...

Celebrity merinos who don’t follow the herd

As well as producing some of the most luxurious fibres on earth, Merino sheep have BIG personalities. Here’s our shortlist of the top three celebri...

What is COLOUR FRIDAY?

Lets SHOP SMALL (and Smalls) this season! We are taking part in Colour Friday, supporting Small UK Businesses by being involved in an exclusively...

We don’t want to brag, but our Smalls have a high ZQ

It’s an easy equation: super-happy sheep = best quality fibre = kitten-soft Smalls = a luxurious snug, stylish difference you can feel next to your...

A Magical Radius of 30km

From day one we’ve been determined to use the highest possible production values with the lowest possible carbon footprint. Sounds easy? Not so muc...

Em and Cat’s great sustainability journey

(Are we nearly there yet?!) You’re loving our sumptuously soft Smalls next to your skin. And you care about sustainability so you can’t help but w...

Smalls steps: Your Smalls’ thrilling, surprising (and totally traceable) journey

Like many epic three-part yarns (pun intended), ours starts in New Zealand. As our sheep roam free through the majestic, unspoilt Southern Alps, th...

Catching up with the Joneses…

Without our amazing farmers, there’d be no Smalls. So come and meet the Jones family whose farm, Matarae Station in Central Otago, New Zealand, pro...

Small (traceable) steps

We know you care. You care about what goes next to your skin - so you buy Smalls. You care about our planet - so you’re just a little bit curious t...