Eco-age puts Smalls amongst best sustainable brands for the new Royal Baby - Smalls Merino

Eco-age puts Smalls amongst best sustainable brands for the new Royal Baby


The Best Sustainable Baby Clothing Brands

By Kelly Green

The imminent arrival of The Duke and Duchess of Sussex's baby has us cooing over some of our favourite sustainable baby clothing brands fit for a royal baby. 


Natural organic fabrics that are kind to young skin, high quality items that can be handed down to siblings and friends, and sustainable, ethical production - these are all qualities that are becoming increasingly important when it comes to buying baby clothes, as parents strive to make choices that will be good for both baby and the planet.  

Here are some of our favourite sustainable fashion labels for babies:


Australian brand Purebaby is passionate about social and environmental sustainability, and supporting community organisations that provide care and support to families and communities in need.  Its range of clothing from baby to toddler is made from organic cotton, and the entire end-to-end process, from the cotton through to factory standards and production methods is GOTS-certified.


MABLI was launched in Wales in 2016 with a collection of 100% Merino wool babywear and blankets, and has since expanded its range to incorporate other natural fibres such as Organic Pima Cotton and Linen.  It's collection from birth up to 12 years in some styles are designed for longevity with a slow fashion aesthetic; fitting your little ones for as long as possible, to treasure and hand down the generations.

Polarn O. Pyret

Swedish label Polarn O. Pyret has been producing easy-care cotton baby clothes since 1976, and with 80% of the new collection made from organic cotton or recycled materials the label is constantly striving to make clothes in a more sustainable way. The colourful striped bodysuits, leggings and rompers that the brand has become known for are made to last and be handed down, in classic colours such as blue and red to appeal to both boys and girls.

Nellie Quats

Nellie Quats' beautifully handmade clothes for little girls aged 18 months-10 years are all made by seamstresses in the UK and are designed to last and be kept until your child grows out of them, and even passed down the family. 



Bamford’s lovingly handknitted baby clothes are as kind as they are cute. Made in Scotland using hypoallergenic alpaca or cashmere yarns, your newborn’s delicate skin will love the super soft onesies, knitted sweaters and beanies, which are perfect for keeping your little one cosy when the weather is cooler.


Another brand harnessing the power of wool for babywear is Smalls - the brainchild of New-Zealand-born mothers-of-three Catriona Pharo and Emma-Jane Adam. After their own babies were born, the former art director and marketing consultant discovered the advantages of 100% merino wool. Not only does it keep babies warm without over-heating, it is also fire retardant, anti-allergy, and has proven benefits for eczema-prone skin and can help your little one sleep. Layer up with Smalls' range of snuggly rompers, trousers and camis.

Yoli & Otis

Yoli & Otis’ organic, naturally dyed children’s clothing collection is beautiful, kind to baby and kind to the planet. Onesies and trousers are produced from bamboo spandex, cotton and linen dyed using plants and herbs, which are renowned for their medicinal values. Waste from the production process is recycled and items even arrive recycled packaging and organic carriers.


Sustainable shoe brand Allbirds has recreated its innovative wool footwear for little feet. Made from the same superfine merino wool as Allbirds, Smallbirds Wool Runners offer toe-wiggling comfort for children - they're machine washable, have a slight stretch to fit growing feet and a low carbon footprint.