Our London team is a small one of three, all of us work flexibly from home.
Our suppliers must meet all Human Rights obligations to a fair wage and excellent (not just good) working conditions. We have a clause in our supply agreements to ensure no part of the making process can be sub-contracted unless it is a skill, they explicitly cannot produce i.e., machine embroidery. In which case the company is also vetted.

We visit our suppliers multiple times a year and have an excellent working relationship with them.


Our maker is a very good company to work at, with respect for human rights and with very good conditions and the relevant policies. The company provides transport for pick and drop the workers at home, they also have free hot drinks for everyone, free fresh apples every day and an on-site kitchen plus many other benefits. They also have a policy for preventing and combating harassment at work. Their full policy is available on request. They have shared it with us. We
make multiple site visits all year round.


We have visited our beautiful mill in Idyllic Biella multiple times, each time we dine with the staff in their innovative staff restaurant and have a tour of the immaculate facilities.

Our fabric mill is a leading company in the production of sustainable fabrics in pure Merino wool. Founded in 1865, the historic wool mill directly manages and controls the entire production chain. Crucial in its philosophy is the drive for technological innovation aimed at finding cutting- edge solutions that allow to create high-performance fabrics in full respect of the environment. After becoming the first Italian textile company and among the first in the world, to obtain the B Corporation certification, from 2021 has become a Benefit Company, modifying its statutes, and thus committing itself to pursuing goals of common benefit by operating in a responsible, sustainable, and transparent way towards people, the territory, and stakeholders.



Our HQ – we are a virtual office, working from home and utilising the partnership with Beaumont Business Centres a family run business.
Fulfilment - We work with a fellow sustainable small brand in Hove to fulfil our orders and are on a first name basis with the entire team, all orders in UK and Europe are sent with our delivery partner DPD who use electric vehicles for delivery and have a carbon emissions policy. Worldwide delivery is sent with DHL: Express who also have a carbon emissions policy.

Packaging - Our primary garment Packaging is water soluble at 70 degrees and we constantly looking to improve this to meet our minimum waste target. Our E-Com packaging is made from renewable forests and is 100% reusable and recyclable. Made in the UK by SIMPAC.  We have signed up to the LUCID Packaging Register
Fabric - All our fabric is 100% ethically made and fully traceable Merino with a vertical supply chain from farm, to mill and 100% traceability from then on to shop floor to your door.

Waste  - We have a comprehensive trade-in program, where you can earn store credit for trading in your old Smalls to buy new ones. We re-sell these smalls at a by demand online sale or donate to Little Village UK.
All suppliers must meet our objectives of minimising our impact on the planet.  All fabric offcuts are made into fun accessories including scrunchies and eye-masks.


From reading our blog you will see it was a journey to find the very best makers!
Our Portuguese maker has now worked with us for almost 8 of our nearly 10 years, we have a close working relationship and they reflect all the values that Smalls seeks in a company, perfectionism, honesty and kindness to people and planet. They are a certificated company with:
Membro Better Cotton – BCI
Solar - They have solar panels that allow them to be almost 100% self-sustainable.
Waste - They have a fabric recycling program.
They make as many of our offcuts into Scrunchies or eye masks and other accessories.


Without our fabric we are not who we are, so that’s why we worked so passionately to find the very best in the world. Our mill and our makers form so much of who we are, so they must reflect Smalls values and policies.
Our mill is not only the first EMAS certified mill in the world, they are also Bcorp. As mentioned above, they have a 100% vertical supply chain
and are both Bcorp and EMAS certified.
Water -  Our mill manages to purify 100% of the waste water produced at their plants and return it nature.  Thanks to the innovative wastewater treatment plant, the plant's discharges are well below the legal limits and also comply with the voluntary ZDHC protocol, which covers the elimination of toxic chemicals that are harmful to human health and the environment from the entire production cycle.

Waste and Chemicals - They have joined the 4sustainability® Commitment and apply the Chemical Management Protocol for eliminating toxic and harmful substances in production through the ZDHC MRSL.
They have a charter of values with the 4sustainability®
Has a code of Ethics and a 57 Page environmental declaration!


Energy Consumption - Photovoltaic Plant and energy recovery in thermal power plant

With the goal of reducing the dependence from the external electric energy acquisition and its impact on the environment, our Mill decided to invest on the electric energy production through renewable sources, setting up, during 2009, a photovoltaic completely integrated plant covering the 2700 mq roof large area. The energy produced by this plant (FTV1) is self-consumed by the production cycle.

Mill CERTIFICATIONS relevant to our fabric and policies

Early 1970s Certification that guarantees the quality of virgin wool through periodic checks of standards established by The Woolmark Company in terms of performance, durability, and quality.
2009 New Zealand certification program to ensure animal welfare by certifying wool as mulesing-free and guaranteeing full traceability along the entire chain.
2020 GRS (Global Recycled Standard) Certification that guarantees products contain discarded or recycled materials, while also guaranteeing full traceability along the entire value chain, the quality of materials, a lower use of chemicals
and respect of environmental and social requirements across the entire cycle.
2020 RWS (Responsible Wool Standard) A certification that grants an environmental declaration verified by a third party to ensure wool comes from responsible farms that meet specific requirements in terms of animal welfare and lowenvironmental impact. This also guarantees full traceability along the entire value chain.
2004 Voluntary management instrument developed by the European Commission for companies and other organisations to evaluate, report, and improve their environmental performance. An Environmental Declaration is submitted and approved every year to provide information to interested parties.

ISO 14001
2004 International norm that can be subscribed to by any organization committed to environmental improvement through the implementation of a management system that establishes a number of criteria for the improvement of environmental performances.

BS OHSAS 18001
2007 English standard designed to establish minimum levels of good practice for the protection of workers worldwide, by defining the right conditions to allow for a safer environment, reduce risks in the workplace and improve employee health and wellbeing.

2013 Voluntary certification system aimed at guaranteeing full product traceability to the end consumer, from start to finish.
2015 AEO (Authorized Economic Operator) Certification designed to measure the reliability of companies in relation with customs authorities to guarantee full respect of mandatory rules and product safety.
ISO 45001
2020 International norm designed to establish minimum standards for good practice for the protection of workers worldwide. It defines the right conditions to allow for a safer environment, reduce risks in the workplace and improve employee health and wellbeing.
4SUSTAINABILITY – Chemical Management
2020 Brand that certifies a superior sustainability performance within the textile industry. As of today, change has come in the form of the implementations of the Chem 4sustainability pillar, which implies the removal of toxic and harmful chemical substances from the production cycle as per the ZHDC method (Zero Discharge of Hazardous
Chemicals). In 2021, the EXCELLENCE level was reached.
2020 the first textile company in Italy and one of the first worldwide to receive the B Corporation certification, the most advanced international standard created to measure the economic, environmental, and social impacts of companies.

2018 EPD (Environmental Product Declaration) Protocol created to certify the nature and number of impacts generated by a company during the production cycle, based on a Life-cycle Assessment (LCA).


As you have seen in our ‘Meet the Jones' video we are passionate about knowing where our wool comes from. Our Fabric we buy from our mill is ZQ certified, which is a New Zealand certification program to ensure animal welfare by certifying wool as mulesing-free and guaranteeing full traceability along the entire chain.

As you will see, the team at ZQ go many steps beyond this to ensure all farms are working towards regenerative farmland.

It also ensures that our sheep have the FIVE FREEDOMS met.
FREEDOM FROM THIRST ZQ Merino sheep is farmed on a free-range basis which allows them to forage as they please. Well-fed sheep with good nutrition are better able to cope with natural stress, such as extreme weather. Growers must manager their farms to ensure sheep always have access to clean water and adequate nutrition.
FREEDOM TO LIVE NATURALLY ZQ Merino sheep are free range and roam in open pastures, with typically more than one acre each. This allows them to display their natural patterns of behaviours with minimal human intervention or interference.
FREEDOM FROM DISCOMFORT Merino sheep have evolved in environments with extremes of heat and cold, largely on account of their fleece, which means they are able to survive and thrive in these conditions. However, to further protect sheep from distress and to help ensure they produce the best fibre possible, ZQ Merino growers must ensure that their sheep have adequate shade and always shelter available.
FREEDOM FROM DISTRESS ZQ Merino growers must handle and manage sheep to avoid unnecessary stress and pain. Mulesing is not permitted on ZQ Merino farms, and farm facilities also need to be maintained to ensure they do not pose a risk of injury.
FREEDOM FROM DISEASE ZQ Merino growers are required to regularly monitor stock, prevent disease and illness, and rapidly diagnose animal health issues. This is essential to ensuring stress and discomfort is minimised. Stockmanship knowledge is developed over generations of farming Merino sheep.


"As global leaders in ethical wool production, the team at The New Zealand Merino Company (NZM) was proud to work with Textile Exchange in the development of the Responsible Wool Standard (RWS) as we share common goals with respect to transparency and animal welfare. The RWS was developed through an open and transparent process led by Textile Exchange and a multi-stakeholder group which included representatives from across the industry and different sectors, including animal welfare groups, industry organizations, supply chain members, brands, and area experts.


Textile Exchange and NZM have worked together to create a robust combined audit process and checklist that simultaneously addresses both RWS and ZQ requirements. This means that farms audited and compliant to ZQ after April 2021 will also simultaneously be audited to and be in conformity with the RWS. 

RWS is an industry tool designed to recognize the best practices of farmers, ensuring that wool comes from farms with a progressive approach to managing their land and from sheep that have been treated responsibly. As an independent, voluntary standard, companies can choose to become certified to the RWS, and the standard is globally applicable to all breeds of sheep and provides a robust chain of custody system, from farm to final product. 

ZQ is an on-farm certification programme established by NZM in 2007 and was the first such programme in the world to require growers to meet strict standards with regard to animal welfare, environmental integrity, social responsibility, fibre quality, and traceability. ZQ and Textile Exchange have worked closely together since the launch of RWS in 2016 to ensure alignment and harmonisation of the audit process and to maximise the positive impact of both programmes on the environment, farming communities, and livestock." - source: