Duchess Meghan cradling her baby bump on the #RoyalAustraliaTour has musing over sustainable baby clothes. @lovemysmalls is the brainchild of New-Zealand-born mothers-of-three Catriona Pharo and Emma-Jane Adam. After their own babies were born, the founders discovered the advantages of 100% merino wool. Not only does it keep babies warm without over-heating, it is also fire retardant, anti-allergy, and has proven benefits for eczema-prone skin *and* (best of all for the sleep-deprived new parents in the room), can help your childrens’ sleep by regulating body temperature.
Head to the link in our bio for more ethical brands for little ones.