As a fashion lover who is making more of a conscious effort to be an ethical consumer, I am beyond excited to share an exciting campaign I’ve been working on with Karen from @n4mummy this month! On the 6th anniversary of the Rana Plaza Bangladesh factory collapse, which killed 1,138 people and injured many more in 2013, we have been demanding greater transparency from brands. As part of Fashion Revolution Week - a global movement in the fashion industry - we have asked a selection of fashion brands #WhoMadeMyClothes ?
There are so many businesses who are striving to make a real difference and move away from the darker side of the industry and talk about their supply chains openly and honestly and they should be celebrated. Fashion should make you feel good and these brands are encouraging in their modern outlook and way of thinking, plus they are all brands that are wearable and stylish - helping lead the way in a fashion revolution.
These are some of the brands who are prepared to tell you #WhoMadeMyClothes …
Smalls is a sustainable fashion brand making luxurious under layers for all the family out of fully traceable, 100% natural, certified superfine merino wool from 100% happy sheep. They produce in a small family run factory in Portugal. They use ZQ Merino which is an ethical Merino wool programme, it ensures the five freedoms for sheep are upheld to ensure they are always very happy sheep indeed. By choosing ZQ Merino products, you can be confident that the sheep producing the wool are well treated, well-fed, live natural and healthy lives. The factories Smalls use are Oeko-Tex and G.O.T.S certified and run on green energy - being only supplied by renewable energy sources.
“All this fast fashion and cheap, throwaway products are a false economy. Smalls garments are made to last, to be passed down to siblings, so you buy one or two and that’s it! There simply isn’t any need for piles and piles cheaply produced vests, pyjamas and other basics. Like any worthy wardrobe staple, Smalls go with everything, which proves that it is possible to love fashion and live life sustainably. And you can reduce your contribution to that ever-growing mountain of unwanted clothing that’s growing somewhere on our planet!” Smalls Co-Founder, Emma-Jane Adam
These multi-tasking and trans-seasonal styles are 100% breathable, keeping you cool when it’s hot and warm when it’s cold - naturally regulating body temperatures all year round. These super comfortable styles can be worn alone as activewear, loungewear or athleisure wear and the cami has been really useful under summer dresses recently too. This is such a great eco brand with a lovely story behind it.
Smalls have also just created an earth friendly capsule collection for Fashion Revolution week using remnants and end of line fabrics - see here.